Papa John’s turns to Shaq to help repair image

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The pizza chain said Friday that basketball Hall of Famer Shaquille O’Neal will be its new pitchman, appearing in TV commercials and promoting Papa John’s in other ways. The company hopes O’Neal can repair its image and revive its sales after the company’s founder and namesake, John Schnatter, made racially insensitive remarks.

Besides being a spokesman, O’Neal will also join the company’s board of directors and invest in nine of its restaurants in the Atlanta area.

“If you want to enjoy great pizza and feel loved by the people that serve the pizza, you can come back home now,” O’Neal said in an interview with The Associated Press. “The Daddy’ is here.”

The problems at Papa John’s started in 2017, when Schnatter criticized the NFL’s leadership and blamed protests by football players for falling pizza sales. Last year it was revealed that he used a racial slur during a media training session. Schnatter apologized for the slur, and the company scrubbed his face from the company’s logo and pizza boxes. He is still the Louisville, Kentucky-based company’s biggest shareholder.

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